A Dynamic Title Will Attract Your Target Audience; a lesson in Writing Effectively

A Dynamic Title Will Attract Your Targeted Audience”

Scott Deuty

My written material must attract the reader therefore I am obligated to produce a dynamic title as well as an attractive opening statement. That is why I didn’t open this article with, “As a technical writer that also produces marketing material…..”. That opening lacks the impact of hooking the reader when compared to my original opening, or so I thought. As it turns out, I was actually incorrect with that thought process. According to the Emotional Marketing Value tool that I use, the second statement actually ranked higher as shown in the bulleted summary.

  • As a technical writer that also produces marketing material 33.33%
  • My written material must attract the reader 28.57%

read more at http://www.planetanalog.com/author.asp?section_id=3319&doc_id=563973&

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